Nespresso’s new business model is outstanding

by Peter Thompson | February 21, 2014

In business we are usually trying to find new ways to cut costs and have services or products that are not entirely a commodity solely traded in price. How about if you could drastically increase the margin you make on a product bypassing all third party sales channels and reposition a global industry all in one hit? This article looks at the launch and execution of Nespresso.

Read the rest of the article on the GCOMM Post Magazine

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