How about changing the tech speak and start storytelling?

by Peter Thompson | October 4, 2013

There is a fine line between success and failure in my opinion. Most businesses in similar industries have much the same composition, but often differ in the way they describe their operations to potential customers, which is where the fine line exists. Approaching new customers with the right content, a well-defined product and a carefully crafted story is a major plus in winning new business.

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