Feedback is a key component of a customer focused company

by Peter Thompson | February 7, 2014

Getting regular feedback from customers in an organised and measured way is one sure method to ensure that service provider remains on their toes as candid reaction from customers will drive continuous improvement. Most companies probably consider they are driven by their customers needs, but I do wonder how much of that is perception rather than tangible feedback. This article looks at modern channels of feedback and its importance.

Read the rest of the article on the GCOMM Post Magazine

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